Connecting Adventurers, Travelers And Home buyers Through A Mobile App?

I recently attended a luxury real estate conference on Oahu and enjoyed a presentation by Michela O’Connor Abrams, President and CEO of Dwell who discussed lifestyle home ownership trends. She mentioned that many of the people purchasing second homes were people in their 40’s and 50’s making over $200k a year.


Key Takeaways:

  • This group did not want the McMansions of yesteryear, saw the value of smaller homes and wanted a more nimble lifestyle.
  • Many said their clients were on the verge of retirement, enjoyed active lifestyles and liked to take their families with them or have space for them to visit.
  • The Horizon app links people who are already connected through social networks together for home swaps, either a couch, a room or the whole house.

“Could I create a business model that would help people pool their financial resources together and purchase vacation properties in great locations.”

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